When A Pimp Scales Back…


“I can’t give you any stimulus money, Eddie – I’m not even President anymore! Cheer up, your sheeple will have more money for next year’s party!”

We already knew that Eddie Long is a master marketer.

We also knew that Eddie knows how to throw a party.

Now we’re reminded that Eddie Long is astute enough in his pimpistry to scale back on his game when his workers aren’t bringing in as much dough as they used to (emphasis added):

Atlanta Megachurch Downsizes Easter Service

Easter in this economy will be decidedly less extravagant for New Birth Missionary Baptist Church, as its annual service is leaving the Georgia Dome for the first time in more than 15 years.

Since 1993, the megachurch — which boasts a 25,000-member congregation that is largely black and mostly middle-class — has held its annual Easter service at the Dome, attracting crowds of up to 40,000 that have included athletes, entertainers, politicians and entrepreneurs.

[…] The message commemorating Christ’s resurrection is being tailored to the recession. Sunday’s service will not be the $200,000 production worshippers have come to expect, since revenues are down and many members’ pockets are hurting.

So, Eddie is just now realizing that his sheeple don’t have enough money to lay at his feet twice a week? And $200K may sound like a lot to lay out for a party, but you better believe that Eddie raked in at least 4X that amount from the sheeple who came out to see T.I., Patti Labelle, and Jennifer Hudson. So, in earnest, it was a great ROI.

Long, who often delivers his message draped in tailored suits and diamonds, said this year required a new approach.

“In this time of recession, we had to look at some different ways of doing things,” Long said. “The unemployment situation, the mortgage situation has definitely affected our members. This money could be better utilized to bless more people, feed more people.”

[…] Long said church revenues are off by about 20 percent from last year, a significant drop that has forced his ministry to make changes like cutting back on its televised services and focusing more on online streaming to reach more viewers — and potential donors.

Wait, isn’t Eddie Long a prosperity pimp that promises people that they’ll “be fed” if they “paid God”? Why doesn’t he just “declare wealth in the house” (for the umpteenth time) and wait for the cash to roll in? Doesn’t he know how to “speak those things that be not…”?

This is (yet another) example that the prosperity gospel heresy is a laughable lie that is disproved time and time again.Clearly if we could command riches from God based on our faith, then no one – especially a “world-wide influential ministry” headed by a bejeweled pimp – would EVER suffer ANY LACK, ANYTIME. And by the way Eddie, the money that you’ve been amassing over the past 20 years at Club New Birth could have been better utilized as well – not just the hundreds of thousands of dollars you waste with the City of Atlanta every spring.

Interestingly, Eddie stopped streaming his services online last year because his “donors” were watching him online and NOT coming to see (and pay) him live. Even his “spiritual son” the Pimp of Hampton tried the same tactics. Of course, Eddie and the POH had to resume streaming when they realized that the money wasn’t flowing in any faster. Now, Eddie sees his online pimpistry as a viable revenue stream?

So rather than repenting before the Lord for espousing such a wicked and false prosperity gospel, scaling back on his garishly expensive wardrobe, cars, and jewelry, and telling his sheeple that God is not moved by prosperity pleas, Eddie will continue to roll the dice with other people’s money – and he’ll win far more often than he loses.

And there are still poor people who will give this degenerate their very last dime in hopes that God will bless them with money for their obedience to the “mand of gawd”.

This dichotomy would be laughable if it weren’t so sad.

Related Posts:


9 Responses to “When A Pimp Scales Back…”

  1. 1 Pamela April 9, 2009 at 7:53 pm

    I knew at one point a couple of years ago he had stopped the streaming in the Atlanta area but it was still available across the country. I remember reading a blog of a person that lives in the area that was watching him at the time. I was still able to get his program. At this point I had quit watching him online. I saw the shift into the having to give to the mand of gawd madness and quickly gave it up.

    I’m beginning to wonder seriously if they will win more than lose. That will depend on how long the economic madness lasts. It will be interesting to watch this.

    I guess I still have hope that people are wising up. At least some of the people that gave into the madness and never saw what was promised are getting the message. They have stopped giving. I hope that it is a mixture of people not having the money along with seeing that message just does not work.

    • 2 speaking truth April 10, 2009 at 9:51 am

      At least some of the people that gave into the madness and never saw what was promised are getting the message. They have stopped giving.

      Unfortunately, Pamela, people may have stopped giving, but they still sit under the heresy that comes from Eddie’s mouth. The true test of their “getting the message” would be their trip to the exits…

  2. 3 DMac April 10, 2009 at 8:20 am

    The numbers that attend his weekly sermons (I use the word sermon loosely) are truly staggering. In regard to people being more financially astute in this time of recession, I sadly feel that people will probably buy into this prosperity lie, more now that ever before.

    I’m not even sure these guys know how to cut back. They have become very comfortable and business savvy and will always think of new ways to extract funds from gullible followers.

    • 4 speaking truth April 10, 2009 at 9:56 am

      I sadly feel that people will probably buy into this prosperity lie, more now that ever before.

      Exactely, DMac. The sheep that remain under this false teaching will continue to gamble with Eddie, hoping that the dice will eventually roll in their favor. Of course, if they continue to “crap out” (in gambling terms), Eddie (and his ilk) will blame it on their lack of faith. The sheep will respond by sowing more “seed” as a “sign of their faith in what God will do”…so the cycle will continue. What a surprise!

      Of course, the antidote to this madness is to flee false doctrine and repent of this foolishness.

      • 5 Pamela April 10, 2009 at 10:27 am

        I’m not in the area so I do not know about the attendance. If the attendance is the same I see your point.

        I guess my vantage point is from one that attends a church where a huge percentages have left churches like that.

        It is really sad to see insanity like this.

  3. 6 hiscrivener April 10, 2009 at 9:34 am

    ST, like you, I have been to several of those ostentatious shows… er, performances… uh, services.

    Leaving the Georgia Dome must be a humbling experience for Eddie Long – in the tooth.

    The refreshing thing is it seems there are more and more people daily who long for the days when Easter service wasn’t keeping up with the Joneses, but rather just jonesin’ for a heavenly experience to worship the Lord.

    It’s hard to see that horizon from where Bishop Long is standing, what with the bedazzled suit and all blinding a brother. Refraction sure is a [bleep].

    Peace, brother.

    Happy Resurrection Day, yo! 🙂

    • 7 speaking truth April 10, 2009 at 9:59 am


      You have to remember that Eddie Long is an egomaniac – so this “refraction” is a mere bump in the road for him. He’s willing to “scale back” now so that he can be even more garish in the future. Eddie Long does not like the cool shadow of the spotlight – he wants the full glare.

      Happy Resurrection Day to you (and everyone) as well!

  4. 8 GaryV April 11, 2009 at 2:56 am

    Happy Resurrection Day to you ST!! You’ve certainly been a blessing from God to me.

    • 9 speaking truth April 11, 2009 at 8:03 am

      Likewise, brother – and Happy Ressurection Day to every believer!

      Trust me, you and others were sounding the alarms about the false teachers when I was bowing and scraping to them, so you are much more of a blessing to me.

Comments are currently closed.

AddThis Feed Button Add to Technorati Favorites

Get Daily Email Updates:

Sign up for email updates and get the latest articles in your email inbox!

People Looking For Truth:

  • 1,106,283 ...and counting

RSS John MacArthur Sermons

  • An error has occurred; the feed is probably down. Try again later.

RSS John Piper Sermons

  • An error has occurred; the feed is probably down. Try again later.

RSS RC Sproul Sermons

  • An error has occurred; the feed is probably down. Try again later.

RSS The White Horse Inn

  • An error has occurred; the feed is probably down. Try again later.


Archived Articles…


%d bloggers like this: